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Capability

The four Capability genes are:

 

1. People

2. Partners

3. Assets & Consumables

4. Processes

Business DNA

 

Every business is built on four fundamental building blocks: Customer, Proposition, Capability and Finance - the 'chromosomes' of your Business DNA.

 

Each of these building blocks is broken down into four components - the 'genes' of your business.  Each of these components is further broken down into four business measures that enable you to see how your business is maturing and performing.

 

The Business DNA sets out the 'nature' of your business.

Nature - Business DNA

Customer

The four Customer genes are:

 

  1. Markets

  2. Need

  3. Relationships

  4. Satisfaction

Proposition

The four Proposition genes are:

 

1. Definition

2. Development

3. Delivery

4. Quality

Finance

The four Finance genes are:

 

1. Expenditure

2. Income

3. Profit

4. Value

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